Platinum Coach – Students Success – 18th June 2025

In this Weekly Wednesday Webinar, you will be inspired by the remarkable journey of Jo, a single mother of four who went from financial struggle to becoming a successful property investor through the I Love Real Estate community.

With the support of her Platinum Coach, Aygun, Jo shares her story of resilience, mindset shifts, and the step-by-step strategies she used to build a profitable property portfolio, largely funded through joint ventures (JVs). This session offers a powerful example of how following the system, building the right team, and applying consistency can lead to life-changing outcomes.

Starting from Financial Ground Zero

Jo begins by recounting her challenging starting point: single, financially stretched, working full-time, with no savings and no property of her own. After a difficult divorce, she felt ashamed and isolated, believing that having no money would prevent her from ever becoming financially secure. The turning point came when she realised that the real obstacle wasn’t her bank balance – it was her mindset.

Jo committed fully to the I Love Real Estate training, attended all available webinars and events, and began working closely with her platinum coach. Despite her initial fear, she took a leap of faith and joined the Platinum Program in 2022 without knowing where the money would come from, trusting the system and the support network around her.

Unlocking Her Unique Value

Jo soon discovered that even without financial capital, she could contribute to joint venture partnerships by offering her project management skills, organisation, and hard work. As a mother of four, Jo had already developed valuable logistical skills that she initially overlooked. With coaching support, she built the confidence to approach JV partners and realised that her ability to find deals, coordinate trades, and manage projects was a sought-after asset.

Building Success through Joint Ventures

All of Jo’s property deals were structured as joint ventures with a 50/50 profit split. Her partners provided the funding, while Jo found the deals, organised the renovations, and managed the projects to completion. Through this structure, she steadily built equity and income, starting with manageable, low-risk renovation flips in regional Victoria.

Her first deal involved purchasing four one-bedroom units, two of which were uninhabitable. With calculated renovations and strategic improvements, the project delivered a strong profit and a valuable learning experience. Jo continued with additional deals, including two-bedroom units and houses, gradually developing a repeatable “cookie cutter” process.

The Power of the Cookie Cutter Strategy

By focusing on a single area and repeating the same type of renovation, Jo streamlined her systems. She worked with a reliable team of local tradespeople, used consistent suppliers, and even staged properties using her own portable furniture collection. This allowed her to quickly turn around projects, manage costs effectively, and build a reputation in the local market.

As she progressed, Jo became well known to local agents, who began offering her off-market opportunities. By sticking to her cookie cutter formula, she reduced decision fatigue and focused her energy on consistently finding the next deal.

Staying Focused and Overcoming Comparison

One of Jo’s biggest challenges was the temptation to chase bigger, more glamorous deals after seeing other investors making large profits. With the help of her coach, she stayed disciplined, avoiding distractions and continuing with her proven strategy of smaller, manageable renovations. Jo learned to stop comparing herself to others and trust her own process, recognising that her journey was right for her.

Creating Impact Beyond Profit

Throughout her journey, Jo’s renovations transformed neglected properties into safe, welcoming homes for families. One of her most heartwarming moments came when she met Irene, whose father had originally built one of Jo’s renovation projects. Irene was brought to tears knowing the home would be restored with care and passed on to a new family.

This sense of community contribution became a powerful motivator for Jo, who emphasised that the true reward isn’t just profit – it’s creating homes where families can thrive.

Expanding into Rooming Houses and Money Partnerships

By her third year, Jo began leveraging her experience and financial position to step into new roles:

  • She became a money partner in other people’s deals, something she never imagined when she first started.
  • She began transitioning into rooming house investments to build passive income and achieve her goal of time freedom.
  • Her focus remained on applying the same renovation principles and working within her established team.

Jo shared her ambition to replace her employment income by the end of next year, allowing her to spend more time with her ageing parents, adult children, and partner, as well as pursuing personal interests like painting and gardening.

Lessons and Takeaways

Jo’s story highlights key principles for success:

  • Start where you are: Even with zero financial resources, you can contribute skills and effort.
  • Build confidence through action: Attend events, follow the system, and focus on daily progress.
  • Consistency matters: Developing a repeatable process saves time and builds momentum.
  • Mindset is key: Overcoming self-doubt is as important as learning strategies.
  • Community support is invaluable: Relationships formed within the I Love Real Estate community were crucial for Jo’s JV partnerships and growth.

By the end of this session, you will see that success in property investing is achievable no matter your starting point. Jo’s story demonstrates that with the right mindset, coaching, and perseverance, it’s possible to build a thriving portfolio, create impact, and design a life on your own terms.


Action Items

  • Complete the JV specialised training to learn more about presenting yourself and your skills to potential joint venture partners.
  • Contact the Ultimate Coaches, Michael May or Michael Franks, to get more information on the consultancy trust and how it can be used for financing and asset protection.
  • Review the “Getting Started” modules and step-by-step training in the Ultimate program to learn the foundational concepts and strategies.

Related Articles